ALEXEY FIRSOV

Business Development & Execution Expert | ex-CDO, Dentsu Aegis Network

Not a consultant, but an active execution partner..

I join projects—either individually or with a dedicated team—to drive growth across commercial operations: executing strategy, enhancing sales, optimizing marketing, managing buying, and strengthening finance.

I build strong management in tech companies and bring technology into traditional businesses.

My Superpower:

Turning Vision into Results
I bring a unique combination of strategic thinking, hands-on execution, and access to resources that drive real business growth.

About me

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I began my career by co-launching Rorer, the first media contextual system. In 2011, I joined Dentsu Aegis Network as Chief Operating Officer for digital business, working alongside Andrey Chernyshov. Over five years, we transformed the company into the market’s leading digital player by revenue and turnover, launching performance and programmatic agencies. Brands like Danone and Adidas became pioneers in Russia, prioritizing internet advertising over TV. Our management and commercial strategies set a benchmark for success in the advertising industry.

As a Business Developer, I partner with companies for 6-12 months to enhance business operations, commerce, and sales, typically on a profit-share model. I am actively seeking technology projects in FinTech, MarTech, and Blockchain, where I can join as a full partner to drive business development and operations.

As an Entrepreneur, I launch my own projects in MarTech and AI. One of my key initiatives is a digital assistant for accounting and legal firms, aimed at automating workflows and scaling businesses.

Meet my amazing **Advisory Board**—my three children. Each of our meetings offers fresh perspectives, sharp insights, and a reminder of what truly matters. They inspire me to grow, think creatively, and tackle challenges with renewed energy and focus.

Beyond family, I invest in the stock market and cryptocurrencies, with a keen interest in real estate. I’m also passionate about sports, including basketball, golf, and boxing.

I currently reside in Luxembourg and Lisbon. I am ready to join projects as a business developer or full partner, as well as to collaborate on my own ventures.

How I Add Value to Your Business?

Step 1.Identifying Key Issues and Growth Opportunities

At this stage, I help uncover critical areas for growth

and improvement in your business.

These may include:

Implementing clear P&L tracking:

Setting up transparent financial reporting for full visibility into profits and costs.

Centralizing purchasing for cost efficiency:

Optimizing procurement to reduce expenses and improve control over spending.

Removing decision bottlenecks:

Streamlining processes for faster, clearer execution and decision-making.

Building a resilient commercial system:

Establishing a revenue structure that operates independently of specific individuals and is designed for scalable growth.

Launching a sales engine aligned with marketing:

Creating a cohesive approach that combines sales formation, launch, and synergy with marketing to maximize impact.

We also focus on:

Technology and automation:

Outdated tools, lack of effective CRM or automation systems.
Customer experience:

Low customer satisfaction, weak retention and loyalty strategies.
Marketing and lead generation:

Inefficient promotion channels, high customer acquisition costs.

Step 2 .Implementation of Changes

After identifying key issues and growth opportunities, we move to the implementation phase. I don’t just recommend solutions — I actively work with your team to ensure they are successfully executed.

This includes:

Process optimization:

Restructuring business processes to increase efficiency, eliminate duplicate tasks, and streamline internal operations.
Technology integration:

Implementing AI, automation, and CRM systems to enhance transparency, control, and reduce manual workload.
Role and structure adjustments:

Redistributing responsibilities within the team and creating a clear structure for better collaboration and accountability.
Launching new initiatives:

Developing and executing new products or market entry strategies, ensuring the company can scale effectively.
Team training:

Equipping your employees with the necessary skills and knowledge to work with new tools and systems, ensuring they can perform at their best.
Building a sustainable work system:

Establishing a long-term system that includes clear workflows, regular performance assessments, and feedback loops to maintain continuous improvement.
Setting KPIs and incentives:

Defining key performance indicators and establishing incentive programs to drive sales growth and overall team productivity.

Each step is designed not only to solve current issues but also to build a robust, sustainable system that supports long-term business growth and efficiency.

How I Add Value to Your Business

Building a resilient commercial system:

Establishing a revenue structure that operates independently of specific individuals and is designed for scalable growth.

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Removing decision bottlenecks:

Streamlining processes for faster, clearer execution and decision-making.

✓
Implementing clear P&L tracking:

Setting up transparent financial reporting for full visibility into profits and costs.

✓
Centralizing purchasing for cost efficiency:

Optimizing procurement to reduce expenses and improve control over spending.

✓
Launching a sales engine aligned with marketing:

Creating a cohesive approach that combines sales formation, launch, and synergy with marketing to maximize

✓
Effective Services

We care about our clients' time and can help you every day. Just call us — and we will help you with all the questions.

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My Added Value

Companies with a working product ready to scale:

Transforming your product into a fully operational, profitable business.

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Businesses transitioning from hands-on management to structured operations:

Building a scalable, self-sustaining organization.

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Companies with multiple divisions needing alignment:

Structuring and integrating diverse business lines into a cohesive holding or consolidating operations post-M&A.

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Industries and Services

MarTech and Advertising Agencies

Expanding into new Web3 inventory and markets
Structuring and optimizing business operations
Increasing profitability
Developing digital strategies to enter new advertising formats

Web3 Companies

Building sustainable business processes
Implementing management reporting systems
Optimizing operational processes
Developing strategies to attract traditional business partnerships

Brokerage and Trading Firms

Launching technological products
Scaling and attracting new clients and investments
Advancing algorithmic trading and integrating new technologies
Managing risks and ensuring regulatory compliance

FinTech Companies

Scaling business and sales operations
Engaging with the Crypto industry
Enhancing customer service and personalized financial products
Developing strategies to enter new financial markets

MY OWN PROJECTS

AI and Web3 are the new game changers. Their impact on business and life is profound, especially when combined with Web2 expertise to help companies grow, structure, and scale. I am currently focused on launching my own projects, with a particular emphasis on AI and Crypto applications.